Governance of Islamic medicine with media tools

Subject Areas : Islamic governance

Seyed Hamed Mosavi panah ¹ , Jafar Hosseinporsaadatabadi ² , Esmail kavousy ³

1 - Department of Cultural Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Cultural Management, Police University, Tehran, Iran
3 - Department of Cultural Affairs - Affairs Planning, North Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-04-10 Accepted : 2022-05-17 Published : 2022-03-21

Keywords: Audience, National media, Keywords: Islamic medicine governance, medical management,

Abstract :

The present article aims to achieve the key components in achieving the rule of Islamic medicine through the media with a qualitative method and interview technique among 20 Islamic medicine experts and media studies experts with theoretical saturation. The theoretical basis of the research has been interpreted based on the ideas of planting theory, social learning and highlighting and magic bullets.Data analysis was performed in three stages of open, axial and selective coding. The research findings show that the key components in several categories are: media content, professional and economic independence of the media, audience needs assessment, interest groups and psychological tactics, each of which is related to each other and can lead to domination. Be a style of treatment, ie Islamic medicine. In general, the view of experts on the performance of the national media in the field of Islamic medicine, the national media needs to pay more attention to the content, the dominance of incorrect media style policies in the media and balance in disseminating content based on Islamic treatment culture and modern medicine. .Keywords: Islamic medicine governance, national media, medical management, audience