Cybernetics as a management fad

Subject Areas : Journal of Knowledge Studies

Mohammad HassanZadeh ¹ , Zeinab Sedighi ² , Mansoureh HoseiniShoar ³

1 - Assistant Professor of Knowledge and Information Science, Tarbiat Modares University,
2 - PhD student of Knowledge and Information Science, Islamic Azad University, Hamedan Branch
3 - PhD student of Knowledge and Information Science, Islamic Azad University, Hamedan Branch,

Received: 2015-03-07 Accepted : 2015-05-10 Published : 2016-08-22

Keywords: Cybernetics, Fashion management, Management fad, Abrahamson’s bell-shaped volatility pattern,

Abstract :

Purpose: This paper was accomplished to understand the measure of interest to cybernetics topic at the international level during 16 years (1995-2011). Methodology: To do this descriptive survey, we identified and selected keywords in related resources which to be searched in "Emerald" and "Wiley" databases. Then,we analyzed the number of publications in per year based on the title, abstract, and keywords. Finding: This study showed that most of publication issued in recent of 1990s in Emerald database and has trend upward trend yet. Wiley database showed similar results. Therefore, in the early 20th century,we saw the growth of publications related to cybernetics topic. This means that the interest in this topic does not follow of Abrahamson bell-shaped volatility pattern that represents management fad. Conclusion: It is concluded that measure of interest to cybernetics topic does not follow of Abrahamson’s bell-shaped volatility pattern that represents management fad.In addition, Cybernetics will be increasingly treated as an academic disciplinefor the foreseeable future.

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