امکان‏‌سنجی توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان دره‏ شهر: کاربرد مدل SWOT-AHP

Subject Areas : Rural tourism and recreation

نعمت اله شیری ¹ , Samireh Seymohammadi ²

1 - استادیار، گروه کارآفرینی و توسعه روستایی، دانشگاه ایلام، ایلام، ایران
2 - Department of Entrepreneurship and Rural Development, Ilam University, Ilam, Iran

Received: 2022-02-05 Accepted : 2022-03-18 Published : 2023-06-01

Keywords: گردشگری روستایی, کسب و کارهای روستایی, کارآفرینی گردشگری, تحلیل استراتژیک,

Abstract :

هدف اصلی پژوهش حاضر امکان­سنجی توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان دره­شهر به­منظور ارائه راهبردهای مناسب برای ترویج آن بود، که با رویکرد آمیخته (کیفی-کمی) از نوع متوالی اکتشافی انجام شد. نمونه­های پژوهش با رویکرد هدفمند و روش نمونه­گیری گلوله برفی (شبکه­ای) انتخاب شدند. پس از انجام 15 مصاحبه با مطلع­های کلیدی در حوزۀ کارآفرینی و گردشگری روستایی اشباع داده حاصل گردید. داده­های جمع­آوری شده در بخش کیفی، با استفاده از تحلیل SWOT و در بخش کمی با استفاده از AHP تجزیه و تحلیل شدند. نتایج پژوهش نشان داد که وضعیت توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان دره­شهر نیازمند راهبردهای تهاجمی و محافظه­کارانه می­باشد. بر اساس یافته­های پژوهش، راهبرد تهاجمی «راه­اندازی نمایشگاه­ها، بازارها و بازارچه­های سنتی به­منظور ارائه محصولات، کالاها و خدمات تولیدی کشاورزان، روستاییان و عشایر» و راهبردهای محافظه­کارانۀ «اعطای وام­های کم­بهره و بلندمدت برای بهبود زیرساخت­های مورد نیاز توسعۀ کارآفرینی گردشگری روستایی» و «جلب همکاری سرمایه­گذاران محلی برای توسعۀ جاذبه­های دست­ساز (پارک­ها و مکان­های تفریحی)» به­عنوان راهبردهای مناسب برای توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان دره­شهر شناسایی شدند.

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