تأثیر جهت‌گیری پایداری و دانش پایداری پیشین بر قصد کارآفرینی پایدار دانشجویان کشاورزی
Subject Areas : Decision-making
سعید کریمی
1
(
دانشیار، گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بوعلی سینا، همدان، ایران
)
فاطمه سپهوند
2
(
دانشجوی دکتری، گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بوعلی سینا، همدان، ایران
)
Keywords: نظریه رفتار برنامه‌ریزی شده, کارآفرینی پایدار, قصد کارآفرینانه, جهت‌گیری پایداری,
Abstract :
هدف از این مطالعه بررسی مدل توسعه یافته نظریه رفتار برنامه‌ریزی شده در حوزه‌ی کارآفرینی پایدار و شناسایی مهمترین عوامل تأثیرگذار بر قصد کارآفرینی پایدار بود. به‌ویژه، این مطالعه به دنبال توسعه نظریه رفتار برنامه‌ریزی شده از طریق افزودن جهت‌گیری پایداری و دانش پایداری پیشین بود. داده‌ها از 211 دانشجوی کشاورزی ایران گرد‌آوری شد. نتایج مدل‌سازی معادلات ساختاری نشان داد که قصد کارآفرینانه پایدار با نگرش نسبت به کارآفرینی پایدار و کنترل رفتاری درک شده رابطه مثبت و معنی‌داری دارد اما رابطه بین هنجارهای ذهنی و قصد کارآفرینانه پایدار معنی‌دار نبود. تجزیه و تحلیل میانجی هم نشان داد که جهت‌گیری پایداری و دانش پیشین پایداری بر قصد کارآفرینی پایدار به طور غیرمستقیم از طریق نگرش نسبت به کارآفرینی پایدار و کنترل رفتاری درک شده تأثیر داشته است. به عنوان یک پیشنهاد کاربردی می‌توان گفت آموزشگرانی که به دنبال ترویج راه‌اندازی کسب و کارهای پایدار هستند، باید نه تنها به نقش محوری نگرش نسبت به کارآفرینی پایدار و کنترل رفتاری درک شده فراگیران توجه کنند بلکه همچنین باید جهت‌گیری پایداری و دانش پایداری پیشین آنها را در نظر بگیرند.
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