ارزش اقتصادی برنج ارگانیک

Subject Areas : Environmental policy and management

یدالله بستان ¹ ( دانشجوی دکتری اقتصاد کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ایران )
احمد فتاحی اردکانی ² ( دانشیار گروه اقتصاد کشاورزی، دانشکده کشاورزی و منابع طبیعی، دانشگاه اردکان، ایران )
محمدرضا تابش ³ ( استادیار گروه محیط زیست، دانشکده منابع طبیعی و علوم محیط زیست، واحد علوم تحقیقات، دانشگاه آزاد اسلامی، ایران )

Received: 2019-08-30 Accepted : 2020-12-13 Published : 2021-12-01

Keywords: مدل لاجیت, تمایل به پرداخت, بابل, ارزشگذاری مشروط, برنج ارگانیک,

Abstract :

در یک دهه گذشته به دلیل نگرانی در مورد مسائل زیست­محیطی و بهداشتی مربوط به محصولات غذایی، تقاضا برای محصولات ارگانیک افزایش یافته است. این مطالعه داده­های بازاریابی در مورد ترجیحات مصرف­کننده و تمایل به پرداخت (WTP) برای محصول برنج ارگانیک در شهر بابل در شمال ایران را ارائه می­دهد. هدف اصلی این مطالعه برآورد تمایل مصرف­کننده شهری برای پرداخت برنج ارگانیک و تعیین ویژگی­های اصلی مصرف­کنندگان در هنگام خرید برنج ارگانیک است. روش مورد استفاده برای رسیدن به هدف، روش ارزشگذاری مشروط (CVM) با استفاده از یک تابع احتمال لجستیک و پرسشنامه دوگانه دوبعدی (DBD) است. نتایج مدل لاجیت برای برنج ارگانیک نشان داد که متغیرهای سطح تحصیلات، سابقه سرطان در خانواده، سابقه بیمه، درآمد، قیمت پیشنهادی و مصرف محصولات ارگانیک از نظر آماری معنی­دار و اثرگذار بر تمایل به پرداخت مصرف­کنندگان هستند. نتایج مطالعه ما نشان داد که میانگین تمایل به پرداخت برای یک کیلوگرم برنج ارگانیک 33/152467 ریال برآورد شده است. براساس میانگین نرخ ارز شش ماهه سال 2018 (33500 ریال) برای هر خانواده مورد مطالعه، ماهیانه معادل 55/4 دلار از درآمد آن­ها برای خرید برنج ارگانیک اختصاص می­یابد. در نتیجه، کل ارزش اقتصادی برنج ارگانیک 2254893.072 دلار است. این نتایج اطلاعات مهمی در مورد فرصت‌های بازار و همچنین اجرای سیاست‌های مربوط به تولید محصولات کشاورزی ارگانیک ارائه می‌دهد.

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