ارزش اقتصادی برنج ارگانیک
Subject Areas : Environmental policy and managementیدالله بستان 1 , احمد فتاحی اردکانی 2 , محمدرضا تابش 3
1 - دانشجوی دکتری اقتصاد کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ایران
2 - دانشیار گروه اقتصاد کشاورزی، دانشکده کشاورزی و منابع طبیعی، دانشگاه اردکان، ایران
3 - استادیار گروه محیط زیست، دانشکده منابع طبیعی و علوم محیط زیست، واحد علوم تحقیقات، دانشگاه آزاد اسلامی، ایران
Keywords: مدل لاجیت, تمایل به پرداخت, بابل, ارزشگذاری مشروط, برنج ارگانیک,
Abstract :
در یک دهه گذشته به دلیل نگرانی در مورد مسائل زیستمحیطی و بهداشتی مربوط به محصولات غذایی، تقاضا برای محصولات ارگانیک افزایش یافته است. این مطالعه دادههای بازاریابی در مورد ترجیحات مصرفکننده و تمایل به پرداخت (WTP) برای محصول برنج ارگانیک در شهر بابل در شمال ایران را ارائه میدهد. هدف اصلی این مطالعه برآورد تمایل مصرفکننده شهری برای پرداخت برنج ارگانیک و تعیین ویژگیهای اصلی مصرفکنندگان در هنگام خرید برنج ارگانیک است. روش مورد استفاده برای رسیدن به هدف، روش ارزشگذاری مشروط (CVM) با استفاده از یک تابع احتمال لجستیک و پرسشنامه دوگانه دوبعدی (DBD) است. نتایج مدل لاجیت برای برنج ارگانیک نشان داد که متغیرهای سطح تحصیلات، سابقه سرطان در خانواده، سابقه بیمه، درآمد، قیمت پیشنهادی و مصرف محصولات ارگانیک از نظر آماری معنیدار و اثرگذار بر تمایل به پرداخت مصرفکنندگان هستند. نتایج مطالعه ما نشان داد که میانگین تمایل به پرداخت برای یک کیلوگرم برنج ارگانیک 33/152467 ریال برآورد شده است. براساس میانگین نرخ ارز شش ماهه سال 2018 (33500 ریال) برای هر خانواده مورد مطالعه، ماهیانه معادل 55/4 دلار از درآمد آنها برای خرید برنج ارگانیک اختصاص مییابد. در نتیجه، کل ارزش اقتصادی برنج ارگانیک 2254893.072 دلار است. این نتایج اطلاعات مهمی در مورد فرصت‌های بازار و همچنین اجرای سیاست‌های مربوط به تولید محصولات کشاورزی ارگانیک ارائه میدهد.
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