Qualitative Study of the Effect of Virtual Social Networks on Building Social Identity of Students at Farhangian University

Rashid Ahmadrash ¹ (Farhangian university)
soroosh Bahami ² (university sudent)
behzad hakiminya ³ (دکتری جامعه شناسی از دانشگاه شیراز)

Submited date : 2018-06-25 accepted date : 2018-10-17

Keywords: Grounded theory, Social identity, Virtual social networks, identity changes, teacher students,

Abstract :

In the last decade, profound changes have occurred in construction of social identity of the young generation that the role of virtual communication networks in those transformation.Data of this paper with regard to the cultural and social characteristics of social subjects, has been collected by a qualitative method and approach of the grounded theory and ethno methodology (with an emphasis on virtual ethnography) and asynchronous online interview online.The studied society of this research was the all university students of Shahid Modares- Kurdistan. Accordingly, using purposive sampling, 25 of the students were interviewed. The extracted data by using thematic analysis (a subject) and cognitive symptoms were analyzed. In theory, the theory of phenomenology, affiliation, Structuration and political economy of media constitute the conceptual framework. Due to normative changes occurred in the social identity, one can say that due to using the social network wide changes have been occurred in lifeworld of studied people and various issues related to social identity, such as family relationships, lifestyle, moral beliefs, goals, personal, marriage and traditions associated with. The "Intensity" and "Dimension" of changes led us to provide the underlying theory, "Pendulum Theory of Social Identity with the characteristics of young people and students".