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  1 - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
  Ch. Yin Sam Y. Cai
  The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engag أکثر

  The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such as MyStarbucksIdea, Facebook, Twitter and Foursquare. The paper finds that the emergence of social media has empowered the users because they were able to comment and recommend the firm products more effectively than before. Starbucks closely follows the principle of ‘design with customers’ in defining the role of customers, allowing them to play the role of creators and evaluators of ideas. Taken together, social media has been an effective platform for Starbucks to better understand consumer needs and preferences that eventually bring forth much improvement in Starbucks’ operational performance. تفاصيل المقالة
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  2 - Effect of Wattle Trait on Body Sizes and Scrotal Dimensions of Traditionally Reared West African Dwarf (WAD) Bucks in the Derived Savannah Environment
  T.A. Adedeji M.O. Ozoje T.A. Otunta L.O. Ojedapo T.K. Ojediran A.O. Ige
  This study was focused on the effect of wattle trait on body sizes and scrotal dimensions of traditionally reared WAD bucks in the derived savannah environment. Data were collected from 153 bucks ranging from 4 months to 2 years of age and this included, scrotal length, أکثر

  This study was focused on the effect of wattle trait on body sizes and scrotal dimensions of traditionally reared WAD bucks in the derived savannah environment. Data were collected from 153 bucks ranging from 4 months to 2 years of age and this included, scrotal length, scrotal circumference, body weight, height at withers, body length and chest girth. Parameters for wattle traits included, wattle incidence (presence or absence), wattle shape (oval or cylindrical) and wattle position (under or beside neck). Data obtained were adjusted for age effect and subjected to Analysis of variance. There were significant effects (P<0.05) of wattle incidence, wattle shape and wattle location on body weight, body length, chest girth and scrotal length of WAD bucks. In addition, height at wither was only affected (P<0.05) by wattle shape. Cylindrically shaped wattled bucks whose wattles were located under the neck had more of body weight, body length, chest girth and scrotal length. Meanwhile, the height of goats whose wattles were cylindrical were more than those with oval shaped. Therefore, selection based on wattle traits can be employed as an indirect and affordable means of determining higher body sizes and fertility in WAD bucks. تفاصيل المقالة