فهرس المقالات Iranian Context

• حرية الوصول المقاله
  • صفحة الملخص
  • نص كامل
  
  1 - A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
  Maryam Zarif Sagheb Seyed Kamran Nourbakhsh Mirfeiz Fallahshams
  The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, explorator أکثر

  The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of foreign food products. The obtained results illustrate the thirteen factors as follows: “corporate social responsibility”, “customer knowledge and awareness”, “perceived risk”, “retailer’s commercial image”, “customer’s personality characteristics”, “social identity”, “product features”, “attitude”, “country-of origin”, “perceived value”, “subjective norm”, “loyalty”, and “perceived behavioral control”. The proposed model could contribute to international food companies and retailers to understand customers’ expectations and to gain more market share in Iran. Designing a conceptual model for purchase intention of foreign food products in Iran based on a comprehensive set of the effective factors, developing the theoretical literature in the field of the factors affecting customer’s purchase intention, and presenting valuable results for academicians, marketing managers, and retailers. تفاصيل المقالة
• حرية الوصول المقاله
  • صفحة الملخص
  • نص كامل
  
  2 - On the Evaluation of Fairclough’s Interpretation Stage through a Goodness Criterion: An Iranian Case
  علی منصوری نژاد
  10.30495/jal.2021.685582
  The present study was an evaluation attempt to investigate the practicality of interpretation procedures proposed by Fairclough (1989) in the critical analysis of Persian texts. The evaluation was implemented on the basis of a goodness criterion, analytical induction (A أکثر

  The present study was an evaluation attempt to investigate the practicality of interpretation procedures proposed by Fairclough (1989) in the critical analysis of Persian texts. The evaluation was implemented on the basis of a goodness criterion, analytical induction (AI) framework developed by Silverman (1993). In so doing, we went about the interpretation of the inaugural speech made by the president of Iran, Dr. Rohani to the United Nations General Assembly in New York in 2013. The interpretation was done according to the Fairclough’s interpretation model in light of AI theoretical framework. The outcome of the study supported the practicality of the overall interpretation model in the Iranian context. However, considering Iranian special sociolinguistic context, the study also put forward some suggestions with respect to the interpretation of local coherence and text structure in the lower section of the model as well as situational context and intertextual context in upper section. تفاصيل المقالة