@article{
  author = {Mortazi, Reza, Seyedalinejad, Azadeh, Jalilvand, Mohamad},
  title = {Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)},
  journal = {Knowledge Management in Sport Journal},
  year = {2023},
  volume = {3},
  number = {1},
  pages = {70-81},
  doi = {10.30495/kmsj.2023.1976375.1067}
}