@article{
  author = {Mohammadian, Mahmood, Afjeh, Aliakbar, Amiri, Maghsoud, Kari, Mehrzad},
  title = {Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)},
  journal = {Journal of System Management},
  year = {2019},
  volume = {5},
  number = {4},
  pages = {13-24},
  doi = {}
}