TY - JOUR AU - Motaharinejad, F. AU - Samadi, S. AU - Tolabi, Z. AU - Pour Ashraf, Y. TI - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) JO - Jounal of Marketing Management VL - 9 IS - 2 SP - 127 EP - 147 PY - 2014 DO - ER -