@article{
  author = {Mahmoudi  Maymand, M., Harandi, A.},
  title = {Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity},
  journal = {Jounal of Marketing Management},
  year = {2014},
  volume = {9},
  number = {2},
  pages = {111-125},
  doi = {}
}