TY  - JOUR
AU  - Mohamadian, M.
AU  - Shafiha, R.
TI  - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
JO  - Jounal of Marketing Management
VL  - 3
IS  - 1
SP  - 41
EP  - 59
PY  - 2008
DO  - 
ER  -