@article{
  author = {Heydarzadeh, K., Behboudi, M., Ghodsi khah, A., Monsefi, M., Maneshi, A.},
  title = {Intangible Advertising of Brand and Its Effect on Consumer’s Choice},
  journal = {Jounal of Marketing Management},
  year = {2012},
  volume = {6},
  number = {4},
  pages = {19-23},
  doi = {}
}