TY - JOUR AU - Heidarzadeh, K. AU - Hashemi, M. TI - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) JO - Jounal of Marketing Management VL - 8 IS - 2 SP - 1 EP - 11 PY - 2013 DO - ER -