TY  - JOUR
AU  - Nickfar, F.
AU  - حسن پور, اسماعیل
AU  - Heidarzadeh Hanzaee, Kambiz
AU  - kordlouie, hamidreza
TI  - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand 
JO  - Jounal of Marketing Management
VL  - 20
IS  - 1
SP  - 1
EP  - 20
PY  - 2025
DO  - 
ER  -