%0 Journal Article
%A Nickfar, F., حسن پور, اسماعیل, Heidarzadeh Hanzaee, Kambiz, kordlouie, hamidreza
%T The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand 
%J Jounal of Marketing Management
%V 20
%N 1
%P 1-20
%D 2025
%R 
%U https://sanad.iau.ir/fa/Article/811628