TY - JOUR AU - lotfi ashtiani, seyed mohamad hosein AU - jalali, seyed mehdi AU - tabrizian, bita TI - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry JO - Jounal of Marketing Management VL - 18 IS - 2 SP - 61 EP - 85 PY - 2023 DO - 10.30495/jomm.2023.72801.2032 ER -