@article{ author = {DADASHZADEH, ERPHAN, MEHRANI, HORMOZ, HAMDI, KARIM HAMDI}, title = {Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products}, journal = {Jounal of Marketing Management}, year = {2023}, volume = {18}, number = {3}, pages = {53-73}, doi = {10.30495/jomm.2023.69529.1974} }