@article{ author = {mohammadi, nesa, saeidnia, hamidreza, Heidarzadeh, Kambiz}, title = {Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research}, journal = {Jounal of Marketing Management}, year = {2022}, volume = {17}, number = {4}, pages = {1-26}, doi = {10.30495/jomm.2022.61844.1844} }