@article{ author = {Dehghan, Arash, Taghipourian, Mohammad Javad, Nazarpour, Sohiela, Gorji, Marzieh}, title = {Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach}, journal = {Jounal of Marketing Management}, year = {2022}, volume = {17}, issue = {1}, pages = {25-67}, doi = {}, url = {https://sanad.iau.ir/fa/Article/811297} }