@article{
  author = {Dehbini, Niousha, Haghighi, Mohammad, Gholami, Abdolkhalegh},
  title = {Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach},
  journal = {Jounal of Marketing Management},
  year = {2017},
  volume = {12},
  issue = {3},
  pages = {35-57},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/811047}
}