TY - JOUR AU - hamidpour, mahsa AU - سعیدنیا, حمیدرضا TI - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it JO - Jounal of Marketing Management VL - 1 IS - 1 SP - 0 EP - 0 PY - 2018 DO - ER -