@article{
  author = {Taghipour, Soghra},
  title = {Developing and Validating a Customer Engagement Value Scale in the Tourism Industry},
  journal = {Journal of Business Analysis},
  year = {2025},
  volume = {1},
  issue = {1},
  pages = {102-132},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1210304}
}