TY  - JOUR
AU  - Karimi, Maedeh
AU  - Alahverdi, zahra
TI  - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
JO  - New knowledge in marketing management
VL  - 1
IS  - 2
SP  - 20
EP  - 40
PY  - 2025
DO  - 
ER  -