@article{
  author = {Karimi, Maedeh, Alahverdi, zahra},
  title = {Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)},
  journal = {New knowledge in marketing management},
  year = {2025},
  volume = {1},
  number = {2},
  pages = {20-40},
  doi = {}
}