@article{
  author = {Rahnama, Sepahdar, Zendehdel, Marzyeh, Moazen Jamshidi, Mir Hadi },
  title = {Presenting a Consumer Behavior Model Based on User-Generated Content (UGC) on Social Networks },
  journal = {Journal of Management and Sustainable Development Studies},
  year = {2025},
  volume = {4},
  number = {4},
  pages = {137-165},
  doi = {10.71572/msds.2025.1198944}
}