@article{
  author = {Aali, Samad, Saghafian, Hamed, Mahmodzade, Morteza},
  title = {Explaining the Pattern of Customer Engagement with Brands in the Context of Social Networks based on Cultural Differences (with a Qualitative Approach) },
  journal = {Journal of Management and Sustainable Development Studies},
  year = {2025},
  volume = {4},
  number = {4},
  pages = {195-216},
  doi = {10.71572/msds.2025.1188250}
}