%0 Journal Article
%A darvishi, maryam, azizi, saman, mohammad moosaee, jabber
%T Extracting associations and drawing the mind map of Iran  Khodro customers applying Zaltman metaphor elicitation technique
%J Journal of Operations Management
%V 2
%N 6
%P 9-36
%D 2022
%R 
%U https://sanad.iau.ir/fa/Article/1125372