%0 Journal Article %A atashi, mehrad, nikbakhsh, Reza, farahani, abolfazl, amirtash, alimohammad, safaniya, alimohammad %T The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption %J Sport Sciences Quarterly %V 15 %N 50 %P 13-34 %D 2023 %R %U https://sanad.iau.ir/fa/Article/1100107