TY - JOUR AU - Esgandari, Karim AU - Orafaye Jamshidi, Shadi AU - Orafaye Jamshidi, sheida AU - Ahmadi, Ali Reza TI - Investigating the Mediating Role of the Value Equity in the Effect of Service Quality on Customer Satisfaction (Case study: Tabriz traditional market) JO - Journal of Value Chain Management VL - 5 IS - 1 SP - 141 EP - 171 PY - 2025 DO - ER -