@article{
  author = {Beigi, Arash, Dashtlaali, Zahra},
  title = {The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality},
  journal = {Journal of Business Management},
  year = {2023},
  volume = {15},
  issue = {59},
  pages = {22-43},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/1069100}
}