TY  - JOUR
AU  - Fallah Hoseini, Ahmad
AU  - Vazifehdust, Hosein
AU  - Nejadmohammad Nameghi, Ehsaneh
TI  - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
JO  - Journal of Innovative business management
VL  - 15
IS  - 59
SP  - 215
EP  - 230
PY  - 2023
DO  - 
ER  -