%0 Journal Article
%A Tahmasebifard, Hamid, kheiri, Bahram, Momeni, Mandan
%T Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
%J Journal of Business Management
%V 12
%N 48
%P 165-195
%D 2020
%R 
%U https://sanad.iau.ir/fa/Article/1068234