@article{ author = {tayyebi rahani, ali, حسینی, محمد رضا, عزیزی, مهدی}, title = {Improving the customer experience through the implementation of a co-creation approach with the customer with action research method}, journal = {Transformational Human Resources}, year = {2023}, volume = {2}, issue = {5}, pages = {33-51}, doi = {}, url = {https://sanad.iau.ir/fa/Article/1037859} }