TY - JOUR AU - tayyebi rahani, ali AU - حسینی, محمد رضا AU - عزیزی, مهدی TI - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method JO - Transformational Human Resources VL - 2 IS - 5 SP - 33 EP - 51 PY - 2023 DO - ER -