Identifying and Evaluating the Factors Affecting Excessive Buying
الموضوعات :
F. Taherikia
1
(Assistant Professor in Management, Islamic Azad University, Firouzkouh Branch, Firouzkouh, Iran,)
M. Yadegari
2
(MS Student in Management, Islamic Azad University, Firouzkouh Branch, Firouzkouh, Iran, email; Yadegarimanije@yahoo.com)
الکلمات المفتاحية: Consumer Behavior, objectivism, Positive Feeling, Negative Feeling, Continence,
ملخص المقالة :
This study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. At first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. Then, psychometric properties of the scales are tested by analyzing the factors confirming using a sample containing the students of Firouzkouh Islamic Azad University based on Morgan table and selected randomly. A questionnaire is used to collect the data. The validity and reliability is reviewed and approved by testing the hypotheses. This research is objectively applied and the methodology is a method mixed of descriptive and correlated survey. To analyze the data, descriptive statistics and inferential techniques are used. Empirical analysis indicates that excessive buying is the result of stress. The buyer purchases the goods to escape from reality and keep the people away from paying attention to potential outcomes of the current behavior. Excessive buying leads to both financial problems and negative feelings.
