The Effect of Media Usage on Intergenerational Devaluation and Convergence in Families in Tehran
الموضوعات :
Mahnaz Rahmati Kazaz
1
(Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Tahmourath Shiri
2
(Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Habib Saburi Khosroshahi
3
(Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
الکلمات المفتاحية: Media, Cultural convergence, Cultural divergence, Intergenerational,
ملخص المقالة :
The system of social values of any society is the result of the interaction of human beings and different generations with the social environment, which factors affect the reproduction of production and its change and evolution. Media is an essential area of social life that is closely related to fundamental value. In the process of evolution of the value system of generations under the influence of the media, the more frequent the beliefs and attitudes of the two generations are in the context of a society's preferred and desirable values, the higher the convergence of values. Moreover, if there is a change in beliefs and values, there is a divergence from previous values.Aim: In this study, an attempt has been made to examine the relationship between media benefit and deviance and value convergence among young people and middle-aged people.The theoretical foundations used in the research include Max Weber's, Schwarz's theories of value transformation, and Inglehart's theory of value in terms of value and cultural transformation.Method: the presented study has used quantitative approach.Media Users in Tehran are Considered as the Statistical Population and Based on Categorical Sampling, questionnaires distributed in 4 area: North, South, East and West of Tehran. With the use of survey approach, 384 subjects were chosen as the research population. Data were collected through questionnaires. Data analysis was carried out with the use of AMOS and SPSS. Findings: The results of this study showed that there is a significant difference between the variables of gender, job, place of birth and value convergence, While the variables of education and marital status with meaningful convergence have no significant relationship
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