تأثیر اعتماد اجتماعی بر عملکرد استراتژیک با نقش میانجی نوآوری در شرکت‌های تولیدی شهرستان سنندج
الموضوعات :آرمان احمدی زاد 1 , سیران صلواتی 2 , محسن ابراهیم زاده 3 , خسرو اکبری 4
1 - استادیار، گروه مدیریت بازرگانی، دانشگاه کردستان، ایران
2 - کارشناس ارشد، مدیریت بازرگانی گرایش بین الملل
3 - دانشجوی کارشناسی ارشد، مدیریت کسب و کار، دانشگاه کردستان ایران
4 - کارشناسی ارشد، مدیریت کسب و کار، دانشگاه کردستان ایران
الکلمات المفتاحية: اعتماد اجتماعی, نوآوری, شهر سنندج, عملکرد استراتژیک,
ملخص المقالة :
هدف اصلی این پژوهش بررسی تأثیر اعتماد اجتماعی بر عملکرد استراتژیک با در نظر گرفتن نقش میانجی نوآوری در شرکت های تولیدی شهرستان سنندج بود. روش پژوهش حاضر، توصیفی و از نوع مدل معادلات ساختاری است. جامعه آماری این پژوهش را کلیه شرکت های تولیدی شهرستان سنندج که بالای سه سال سابقه فعالیت دارند تشکیل می دادند. روش نمونه گیری مورداستفاده در این پژوهش تصادفی ساده بود. با توجه به این‌که در این پژوهش از هر شرکت، سه گروه از پرسنل (مدیرعامل- مدیر تولید- مدیر فروش و بازاریابی) شرکت های تولیدی شهرستان سنندج انتخاب شد؛ نمونه آماری 111 نفر انتخاب گردید. برای جمع آوری داده ها جهت تجزیه‌وتحلیل از پرسش نامه های استاندارد: پرسش نامه نوآوری، اعتماد اجتماعی و عملکرد استراتژیک به ترتیب با پایایی (795/0، 814/0، 779/0) استفاده گردید. نتایج این پژوهش نشان داد که در شرکت های تولیدی شهرستان سنندج، اعتماد از طریق نوآوری بر عملکرد استراتژیک تأثیر معنادار و مثبتی دارد. اعتماد و نوآوری ازجمله پیشایندهای عملکرد استراتژی هستند که با افزایش آن ها میزان عملکرد استراتژیک نیز به‌طور مستقیم افزایش پیدا می کند.
Amirpour, M.(2007), Sociological Survey of the Level of Social Trust of Ethnic Groups on Government Social Policies. Phd Thesis, Tehran: Islamic Azad University, Science and Research branch, (In Persian).
Nahandi, Y. B., Hassamzadeh, R. B., & Jalalifar, Z.(2014), Investigating the Relationship between Social Responsibility and the Performance of the Companies Listed in Tehran Stock Exchange. Productivity Management, 7(28), 169-164. (In Persian).
Bashirie, H.(1996), The ideology and Political Culture of the Ruling Groups in the Pahlavi Era. Journal of Philosophy & Theology, 8, 74-85. (In Persian).
Chelbi, M.(1995), Methodological Realism in Sociology. Journal of Recognition, 17, 49-70. (In Persian).
Chelbi, M.(2010), Sociology of Order: Anatomy and Theoretical Analysis of Social Order. Tehran: Ney Publication, (In Persian).
Choupani, H.(2011), Investigating the Relationship between Transformational Leadership and Organizational Innovation Trend in Alborz Insurance Joint Stock Company. Master Thesis. Tehran: University of Tehran, (In Persian).
Choupani, H., Khalili, M. Z., Ghasemi, A., & Gholamzadeh, H.(2012), An Investigation into the Relationship between Intellectual Capital and Organizational Innovation (Case: Toseeh Insurance Company). Quarterly Journal of Innovation and Creativity in Human Science, 2(1), 27-59. (In Persian).
Ghadimi, M.(2007), The Study of the Level of Social Trust and Factors Affecting it among Students of Zanjan Universities. Journal of Human Sciences, 53, 325-356. (In Persian).
Giddens, A.(1998), Essentials of Socialogy. Translated by: M. Sabouri, Tehran: Ney Publication, (In Persian).
Hosseini, A. M., & Barkhordar, B.(2007), The Relationship between Self-Management Skills and Innovation among Employees in Kerman Province Organizations. Journal of Executive Management, 7(27), 105-120. (In Persian).
Hosseini, R. N. S., & Safiri, M.K.(2002), The Effect of Organizational Entrepreneurship on Organizational Socialization and Organizational Commitment in the Employees of Physical Education Departments of Mazandaran Province. Journal of Sport Management, 6(1), 89-108. (In Persian).
Kaffashi, M., & Fathi, S.(2011), The Effect of Social and Cultural Indices on the Level of Social trust of Tehrani Citizens to Islamic Azad University. Journal of Iranian Social Development Studies, 3(2), 49-74. (In Persian).
Kafi, M.A.(2001), Social Trust and the Factors Affecting It. Journal of Research Index, 18, 9-42, (In Persian).
Keshtmand, M., & Khosravi, T.(2014), Investigating the Impact of Spatial Advantages, Organizational Resources and Organizational Capabilities on Export Strategic Performance (Case Study of Export Companies in Kermanshah). Master Thesis, Kermanshah: Islamic Azad University, (In Persian).
Pourafkari, N.(2012), Comprehensive Dictionary of Psychology-Psychiatry. Tehran:Contemporary Culture Publication, (In Persian).
Saeedi, P.(2010), Managers’ View Point with Retard to Effective Individual, Group and Organizational Factors in Creativity. Journal of Analytical-Cognitive Psychology, 2, 9-20. (In Persian).
Tabrizi, A. M., Moidfar, S., & Golabi, F.(2011), Generational Approach to Examine the Social Trust among Different Generations. Journal of Applied Sociology, 22(1), 41-70, (In Persian).
Toulaee, R.(2007), New Approaches to Organizational Performance Evaluation. Journal of Police Human Development, 12, 9-30. (In Persian).
Zarghami, H. R., Jafari, M., & Akhavan, P.(2012), The Study of Relationship between Creativity and Motivation for Innovation in Research Organizations (Case Study: Research Center of Intelligent Signal Processing (RCISP). Quarterly Journal of Innovation and Creativity in Human Science, 1(4), 37-64. (In Persian).
Ackoff, R. L., Ackoff, R. L., & Emery, F.E.(2005), On Purposeful Systems: An Interdisciplinary Analysis of Individual and Social Behavior as a System of Purposeful Events.
Agha, S., Alrubaiee, L., & Jamhour, M.(2011), Effect of Core Competence on Competitive Advantage and Organizational Performance. International Journal of Business and Management, 7(1), 192.
Aryanto, R., Fontana, A., & Afiff, A.Z.(2015), Strategic Human Resource Management, Innovation Capability and Performance: An Empirical Study in Indonesia Software Industry. Procedia-Social and Behavioral Sciences, 211, 874-879.
Anderson, J. C., & Narus, J.A.(1990), A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 42-58.
Bedarkar, M., & Pandita, D.(2014), A Study on the Drivers of Employee Engagement Impacting Employee Performance. Procedia-Social and Behavioral Sciences, 133, 106-115.
Bhuvanaiah, T., & Raya, R.P.(2015), Mechanism of Improved Performance: Intrinsic Motivation and Employee Engagement. SCMS Journal of Indian Management, 12(4), 92.
Cao, C., Xia, C., & Chan, K.C.(2016), Social Trust and Stock Price Crash Risk: Evidence from China. International Review of Economics & Finance, 46, 148-165.
Chua, R. Y., Morris, M. W., & Mor, S.(2012), Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration. Organizational Behavior and Human Decision Processes, 118(2), 116-131.
Davila, T., Epstein, M., & Shelton, R.(2012), Making Innovation Work: How to Manage It, Measure It, and Profit from It. FT Press.
Delhey, J., & Newton, K.(2003), Who Trusts?: The Origins of Social Trust in Seven Societies. European Societies, 5(2), 93-137.
De Mozota, B.B.(2003), Design Management: Using Design to Build Brand Value and Corporate Innovation. Skyhorse Publication.
Drucker, P.(1985), Innovation and Entrepreneurship. New York: Harper & Row.
Glor, E.D.(2001), Innovation Patterns. The Innovation Journal: The Public Sector Innovation Journal, 6(3), 1-42.
Grimmelikhuijsen, S., Porumbescu, G., Hong, B., & Im, T.(2013),The Effect of Transparency on Trust in Government: A Cross‐National Comparative Experiment. Public Administration Review, 73(4), 575-586.
Hu, X., Wu, G., Wu, Y., & Zhang, H.(2010), The Effects of Web Assurance Seals on Consumers' Initial Trust in an Online Vendor: A Functional Perspective. Decision Support Systems, 48(2), 407-418.
Kanter, R.M.(2003), Challenge of Organizational Change: How Companies Experience It and Leaders Guide It. Simon and Schuster.
Klein, J.(2012), The Open-Door Policy: Transparency Minimizes Conflicts between School Principals and Staff. International Journal of Educational Management, 26(6), 550-564.
Koehn, D.(1996), Should We Trust in Trust?. American Business Law Journal, Vol. 34, 2, 183-204.
Liao, S. H., Fei, W. C., & Chen, C.C.(2007), Knowledge Sharing, Absorptive Capacity, and Innovation Capability: An Empirical Study of Taiwan's Knowledge-Intensive Industries. Journal of Information Science, 33(3), 340-359.
Maital, S., & Seshadri, D.V.R.(2012), Innovation Management: Strategies, Concepts and Tools for Growth and Profit. SAGE Publication.
Mariadoss, B. J., Milewicz, C., Lee, S., & Sahaym, A.(2014), Salesperson Competitive Intelligence and Performance: The Role of Product Knowledge and Sales Force automation Usage. Industrial Marketing Management, 43(1), 136-145.
Marsick, V. J., & Watkins, K.E.(2003), Demonstrating the Value of an Organization's Learning Culture: The Dimensions of the Learning Organization Questionnaire. Advances in Developing Human Resources, 5(2), 132-151.
Mayer, R. C., & Gavin, M.B.(2005), Trust in Management and Performance: Who Minds the Shop While the Employees Watch the Boss?. Academy of Management Journal, 48(5), 874-888.
Misztal, B.A.(1996), Trust in Modern Societies: The Search for the Bases of Social Order. Blackwell. Cambridge: Polity Press.
Mohsin, A. A., Halim, H. A., & Ahmad, N.H.(2015), Competitive Intelligence among SMEs: Assessing the Role of Entrepreneurial Attitude Orientation on Innovation Performance. In Innovation, Finance, and the Economy, 15-22.
Molina-Morales, F.X., Martínez-Fernández, M.T., & Torlo, V.J.(2011), The Dark Side of Trust: The Benefits, Costs and Optimal Levels of Trust for Innovation Performance. Long Range Planning, 44(2), 118-133.
Morel, L., & Boly, V.(2008), Innovation Process Evaluation: From Self-Assessment to Detailed Technology Audit. In Management of Technology Innovation and Value Creation. 16th International Conference on Management of Technology.
Morris, L.(2006), Permanent Innovation. The Ackoff Center of the University of Pennsylvania.
Oviatt, B.M., & McDougall, P.P.(2005), Defining International Entrepreneurship and Modeling the Speed of Internationalization. Entrepreneurship Theory and Practice, 29(5), 537-553.
Porter, M.E.(1990), The Competive Advantage of Nations Free Press.
Raub, S.(2008), Does Bureaucracy Kill Individual Initiative? The Impact of Structure on Organizational Citizenship Behavior in the Hospitality Industry. International Journal of Hospitality Management, 27(2), 179-186.
Sankowska, A.(2013), Relationships between Organizational Trust, Knowledge Transfer, knowledge Creation, and Firm's Innovativeness. The Learning Organization, 20(1), 85-100.
Schumpeter, J.(1934), The Theory of Economic Development. Cambridge. MA: Harvard University Press.
Shany, Y.(2012), Assessing the Effectiveness of International Courts: A Goal-Based Approach. American Journal of International Law, 106(2), 225-270.
Steil, B., Victor, D. G., & Nelson, R.R.(2002), Technological Innovation and Economic Performance. Princeton University Press.
Swift, P. E., & Hwang, A.(2013), The Impact of Affective and Cognitive Trust on Knowledge Sharing and Organizational Learning. The Learning Organization, 20(1), 20-37.
Tidd, J.(2001), Innovation Management in Context: Environment, Organization and Performance. International Journal of Management Reviews, 3(3), 169-183.
Tidd, J., Bessant, J., & Pavitt, K.(2005), Managing Innovation Integrating Technological, Market and Organizational Change. John Wiley and Sons Ltd.
Van de Vrande, V., De Jong, J. P., Vanhaverbeke, W., & De Rochemont, M.(2009), Open Innovation in SMEs: Trends, Motives and Management Challenges. Technovation, 29(6-7), 423-437.
Varadarajan, R. (2011), Marketing Strategy: Discerning the Relative Influence of Product and Firm Characteristics. AMS Review, 1(1), 32-43.
Von Hippel, E. (2005), Democratizing Innovation. MIT Press.
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Amirpour, M.(2007), Sociological Survey of the Level of Social Trust of Ethnic Groups on Government Social Policies. Phd Thesis, Tehran: Islamic Azad University, Science and Research branch, (In Persian).
Nahandi, Y. B., Hassamzadeh, R. B., & Jalalifar, Z.(2014), Investigating the Relationship between Social Responsibility and the Performance of the Companies Listed in Tehran Stock Exchange. Productivity Management, 7(28), 169-164. (In Persian).
Bashirie, H.(1996), The ideology and Political Culture of the Ruling Groups in the Pahlavi Era. Journal of Philosophy & Theology, 8, 74-85. (In Persian).
Chelbi, M.(1995), Methodological Realism in Sociology. Journal of Recognition, 17, 49-70. (In Persian).
Chelbi, M.(2010), Sociology of Order: Anatomy and Theoretical Analysis of Social Order. Tehran: Ney Publication, (In Persian).
Choupani, H.(2011), Investigating the Relationship between Transformational Leadership and Organizational Innovation Trend in Alborz Insurance Joint Stock Company. Master Thesis. Tehran: University of Tehran, (In Persian).
Choupani, H., Khalili, M. Z., Ghasemi, A., & Gholamzadeh, H.(2012), An Investigation into the Relationship between Intellectual Capital and Organizational Innovation (Case: Toseeh Insurance Company). Quarterly Journal of Innovation and Creativity in Human Science, 2(1), 27-59. (In Persian).
Ghadimi, M.(2007), The Study of the Level of Social Trust and Factors Affecting it among Students of Zanjan Universities. Journal of Human Sciences, 53, 325-356. (In Persian).
Giddens, A.(1998), Essentials of Socialogy. Translated by: M. Sabouri, Tehran: Ney Publication, (In Persian).
Hosseini, A. M., & Barkhordar, B.(2007), The Relationship between Self-Management Skills and Innovation among Employees in Kerman Province Organizations. Journal of Executive Management, 7(27), 105-120. (In Persian).
Hosseini, R. N. S., & Safiri, M.K.(2002), The Effect of Organizational Entrepreneurship on Organizational Socialization and Organizational Commitment in the Employees of Physical Education Departments of Mazandaran Province. Journal of Sport Management, 6(1), 89-108. (In Persian).
Kaffashi, M., & Fathi, S.(2011), The Effect of Social and Cultural Indices on the Level of Social trust of Tehrani Citizens to Islamic Azad University. Journal of Iranian Social Development Studies, 3(2), 49-74. (In Persian).
Kafi, M.A.(2001), Social Trust and the Factors Affecting It. Journal of Research Index, 18, 9-42, (In Persian).
Keshtmand, M., & Khosravi, T.(2014), Investigating the Impact of Spatial Advantages, Organizational Resources and Organizational Capabilities on Export Strategic Performance (Case Study of Export Companies in Kermanshah). Master Thesis, Kermanshah: Islamic Azad University, (In Persian).
Pourafkari, N.(2012), Comprehensive Dictionary of Psychology-Psychiatry. Tehran:Contemporary Culture Publication, (In Persian).
Saeedi, P.(2010), Managers’ View Point with Retard to Effective Individual, Group and Organizational Factors in Creativity. Journal of Analytical-Cognitive Psychology, 2, 9-20. (In Persian).
Tabrizi, A. M., Moidfar, S., & Golabi, F.(2011), Generational Approach to Examine the Social Trust among Different Generations. Journal of Applied Sociology, 22(1), 41-70, (In Persian).
Toulaee, R.(2007), New Approaches to Organizational Performance Evaluation. Journal of Police Human Development, 12, 9-30. (In Persian).
Zarghami, H. R., Jafari, M., & Akhavan, P.(2012), The Study of Relationship between Creativity and Motivation for Innovation in Research Organizations (Case Study: Research Center of Intelligent Signal Processing (RCISP). Quarterly Journal of Innovation and Creativity in Human Science, 1(4), 37-64. (In Persian).
Ackoff, R. L., Ackoff, R. L., & Emery, F.E.(2005), On Purposeful Systems: An Interdisciplinary Analysis of Individual and Social Behavior as a System of Purposeful Events.
Agha, S., Alrubaiee, L., & Jamhour, M.(2011), Effect of Core Competence on Competitive Advantage and Organizational Performance. International Journal of Business and Management, 7(1), 192.
Aryanto, R., Fontana, A., & Afiff, A.Z.(2015), Strategic Human Resource Management, Innovation Capability and Performance: An Empirical Study in Indonesia Software Industry. Procedia-Social and Behavioral Sciences, 211, 874-879.
Anderson, J. C., & Narus, J.A.(1990), A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 42-58.
Bedarkar, M., & Pandita, D.(2014), A Study on the Drivers of Employee Engagement Impacting Employee Performance. Procedia-Social and Behavioral Sciences, 133, 106-115.
Bhuvanaiah, T., & Raya, R.P.(2015), Mechanism of Improved Performance: Intrinsic Motivation and Employee Engagement. SCMS Journal of Indian Management, 12(4), 92.
Cao, C., Xia, C., & Chan, K.C.(2016), Social Trust and Stock Price Crash Risk: Evidence from China. International Review of Economics & Finance, 46, 148-165.
Chua, R. Y., Morris, M. W., & Mor, S.(2012), Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration. Organizational Behavior and Human Decision Processes, 118(2), 116-131.
Davila, T., Epstein, M., & Shelton, R.(2012), Making Innovation Work: How to Manage It, Measure It, and Profit from It. FT Press.
Delhey, J., & Newton, K.(2003), Who Trusts?: The Origins of Social Trust in Seven Societies. European Societies, 5(2), 93-137.
De Mozota, B.B.(2003), Design Management: Using Design to Build Brand Value and Corporate Innovation. Skyhorse Publication.
Drucker, P.(1985), Innovation and Entrepreneurship. New York: Harper & Row.
Glor, E.D.(2001), Innovation Patterns. The Innovation Journal: The Public Sector Innovation Journal, 6(3), 1-42.
Grimmelikhuijsen, S., Porumbescu, G., Hong, B., & Im, T.(2013),The Effect of Transparency on Trust in Government: A Cross‐National Comparative Experiment. Public Administration Review, 73(4), 575-586.
Hu, X., Wu, G., Wu, Y., & Zhang, H.(2010), The Effects of Web Assurance Seals on Consumers' Initial Trust in an Online Vendor: A Functional Perspective. Decision Support Systems, 48(2), 407-418.
Kanter, R.M.(2003), Challenge of Organizational Change: How Companies Experience It and Leaders Guide It. Simon and Schuster.
Klein, J.(2012), The Open-Door Policy: Transparency Minimizes Conflicts between School Principals and Staff. International Journal of Educational Management, 26(6), 550-564.
Koehn, D.(1996), Should We Trust in Trust?. American Business Law Journal, Vol. 34, 2, 183-204.
Liao, S. H., Fei, W. C., & Chen, C.C.(2007), Knowledge Sharing, Absorptive Capacity, and Innovation Capability: An Empirical Study of Taiwan's Knowledge-Intensive Industries. Journal of Information Science, 33(3), 340-359.
Maital, S., & Seshadri, D.V.R.(2012), Innovation Management: Strategies, Concepts and Tools for Growth and Profit. SAGE Publication.
Mariadoss, B. J., Milewicz, C., Lee, S., & Sahaym, A.(2014), Salesperson Competitive Intelligence and Performance: The Role of Product Knowledge and Sales Force automation Usage. Industrial Marketing Management, 43(1), 136-145.
Marsick, V. J., & Watkins, K.E.(2003), Demonstrating the Value of an Organization's Learning Culture: The Dimensions of the Learning Organization Questionnaire. Advances in Developing Human Resources, 5(2), 132-151.
Mayer, R. C., & Gavin, M.B.(2005), Trust in Management and Performance: Who Minds the Shop While the Employees Watch the Boss?. Academy of Management Journal, 48(5), 874-888.
Misztal, B.A.(1996), Trust in Modern Societies: The Search for the Bases of Social Order. Blackwell. Cambridge: Polity Press.
Mohsin, A. A., Halim, H. A., & Ahmad, N.H.(2015), Competitive Intelligence among SMEs: Assessing the Role of Entrepreneurial Attitude Orientation on Innovation Performance. In Innovation, Finance, and the Economy, 15-22.
Molina-Morales, F.X., Martínez-Fernández, M.T., & Torlo, V.J.(2011), The Dark Side of Trust: The Benefits, Costs and Optimal Levels of Trust for Innovation Performance. Long Range Planning, 44(2), 118-133.
Morel, L., & Boly, V.(2008), Innovation Process Evaluation: From Self-Assessment to Detailed Technology Audit. In Management of Technology Innovation and Value Creation. 16th International Conference on Management of Technology.
Morris, L.(2006), Permanent Innovation. The Ackoff Center of the University of Pennsylvania.
Oviatt, B.M., & McDougall, P.P.(2005), Defining International Entrepreneurship and Modeling the Speed of Internationalization. Entrepreneurship Theory and Practice, 29(5), 537-553.
Porter, M.E.(1990), The Competive Advantage of Nations Free Press.
Raub, S.(2008), Does Bureaucracy Kill Individual Initiative? The Impact of Structure on Organizational Citizenship Behavior in the Hospitality Industry. International Journal of Hospitality Management, 27(2), 179-186.
Sankowska, A.(2013), Relationships between Organizational Trust, Knowledge Transfer, knowledge Creation, and Firm's Innovativeness. The Learning Organization, 20(1), 85-100.
Schumpeter, J.(1934), The Theory of Economic Development. Cambridge. MA: Harvard University Press.
Shany, Y.(2012), Assessing the Effectiveness of International Courts: A Goal-Based Approach. American Journal of International Law, 106(2), 225-270.
Steil, B., Victor, D. G., & Nelson, R.R.(2002), Technological Innovation and Economic Performance. Princeton University Press.
Swift, P. E., & Hwang, A.(2013), The Impact of Affective and Cognitive Trust on Knowledge Sharing and Organizational Learning. The Learning Organization, 20(1), 20-37.
Tidd, J.(2001), Innovation Management in Context: Environment, Organization and Performance. International Journal of Management Reviews, 3(3), 169-183.
Tidd, J., Bessant, J., & Pavitt, K.(2005), Managing Innovation Integrating Technological, Market and Organizational Change. John Wiley and Sons Ltd.
Van de Vrande, V., De Jong, J. P., Vanhaverbeke, W., & De Rochemont, M.(2009), Open Innovation in SMEs: Trends, Motives and Management Challenges. Technovation, 29(6-7), 423-437.
Varadarajan, R. (2011), Marketing Strategy: Discerning the Relative Influence of Product and Firm Characteristics. AMS Review, 1(1), 32-43.
Von Hippel, E. (2005), Democratizing Innovation. MIT Press.
