ارائه الگوی ارتقای بهره‌وری در حوزه صنعت‌چوب با رویکرد تجاری‌سازی ایده‌های‌دانشگاهی
الموضوعات :
1 - استادیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد واحد خلخال، خلخال، ایران
الکلمات المفتاحية: بهره‌وری, تجاری‌سازی, ایده, ساختاری - تفسیری,
ملخص المقالة :
انتقال دانش بین دانشگاه و صنعت محرک مهمی در نوآوری و رشداقتصادی محسوب می‌شود. هدف این مطالعه طراحی مدل ارتقای بهره-وری در حوزه صنعت‌چوب با رویکرد تجاری‌سازی ایده‌های‌دانشگاهی بود. این تحقیق از نظر هدف توسعه‌ای - کاربردی و از لحاظ ماهیت، آمیخته (کیفی - کمی) با طرح ترکیبی اکتشافی – متوالی است. جامعه‌‌هدف پژوهش خبرگان آگاه به موضوع‌تحقیق بودند. جهت انجام مصاحبه‌های‌عمیق و جمع‌آوری داده‌های‌کیفی از تکنیک هدفمند گلوله‌برفی تا مرحله اشباع‌نظری 17 نفر بعنوان نمونه انتخاب شدند برای تکمیل پرسشنامه‌های محقق‌ساخته بخش‌کمی، نمونه‌ای به تعداد 5 نفر پیشنهاد شد. روایی داده‌های بخش‌کیفی پژوهش از طریق مشاهده‌مداوم و بازبینی توسط همکار تایید و پایایی داده‌ها با شیوه شاخص دوکدگذار 89% برآورد گردید. روایی داده‌های بخش‌کمی با بهره‌گیری از نسبت روایی‌محتوایی لاوشه %80 و پایایی آنها با ضریب آلفای کرونباخ %86 تایید شد. از شیوه تحلیل‌تماتیک مبتنی مدل براون و کلارک (2006) شاخص‌های موثر بر ارتقای بهره‌وری با رویکرد تجاری‌سازی ایده‌های‌دانشگاهی شناسایی و سپس مدل‌سازی با استفاده از تحلیل ساختاری – تفسیری (ISM) انجام شد. یافته‌هاپژوهش، 114 مفهوم‌اولیه در قالب 20 تم‌فرعی و 13 تم‌اصلی شناسایی شدند. این شاخص‌ها در شش‌سطح مدل ساختاری – تفسیری متشکل از شاخص برنامه‌های‌راهبردی در سطح‌ششم، ساختار و مدیریت-حمایتی سطح‌پنجم، توسعه‌تعامل سطح‌چهارم، ارتقای سیستم‌آموزشی، توسعه‌زیرساخت و ویژگی‌های‌فردی سطح‌سوم، شاخص‌های الگوبرداری، صنعتی‌شدن، انگیزش، منابع‌انسانی و جذب بخش‌خصوصی سطح‌دوم و شاخص بازاریابی در سطح‌اول بود. بنابراین مدیران و سیاست‌گذاران در راستای ارتقای بهره‌وری در صنایع با رویکرد تجاری‌سازی ایده‌های‌دانشگاهی ضرورت دارد، ماهیت و روابط بین شاخص‌های شناسایی‌شده را درک و اقدامات لازم در این زمینه را اعمال کنند.
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