الگوی تدوین اثربخش استراتژی کسب و کار الکترونیک یا رویکرد ترکیبی BS و BI به منظور بهبود بهره وری
الموضوعات :
مصطفی کلاهدوزی
1
(دانشجوی دکتری گروه مدیریت فناوری اطلاعات، واحدتهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران)
رضا رادفر
2
(استاد گروه مدیریت تکنولوژی، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران)
محمدعلی افشارکاظمی
3
(دانشیار گروه مدیریت صنعتی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران)
الکلمات المفتاحية: استراتژی, هوشمندی کسب و کار, کسب و کار الکترونیک, مدیریت تداوم کسب و کار,
ملخص المقالة :
تغییرات محیط کسب‌وکار و افزایش پیچیدگی تصمیم‌گیری‌های سازمانی، موضوعات مهمی هستند که سازمان‌ها می‌توانند برای مقابله با آنها از تجارت الکترونیکی بهره ببرند. به‌کارگیری و استقرار موفقیت‌آمیز تجارت الکترونیکی به وجود استراتژی‌های مشخص وابسته بوده و بدون وجود این استراتژی‌ها، ممکن است کلیه تلاش‌های سازمان با شکست مواجه شود. بنابراین موفقیت در استقرار و پیاده‌سازی تجارت الکترونیکی در به‌کارگیری مدیریت استراتژیک مناسب نهفته است. در این راستا هدف پژوهش حاضر الگوی تدوین اثربخش استراتژی کسب‌وکار الکترونیک یا رویکرد ترکیبی BS و BI به‌منظور بهبود بهره‌وری بوده است. روش تحقیق از نوع کاربردی بوده است و از روش سیستم‌های خبره استفاده شده است که درنهایت با توجه به دو مؤلفه مدیریت تداوم کسب‌وکار، هوشمندی کسب‌وکار استراتژی‌هایی جهت توجه کسب‌وکارهای الکترونیک به برنامه‌ریزی استراتژیک ارائه شده‌اند.
Abadanian,N.,Rezaee,Z., & Abadanian, M.(2017). Strategic Classification and Management of Services in E-Commerce, International Conference on Computer Engineering and Information Technology, Tehran, Permanent Secretariat of the Conference, 45-69[In Persian].
Adel, J. (2015). Why Business Models Matter. Harvard Business Review 80(5): 86-92
Baloch,M.,Mahmood,L.(2019). Describing the Influences of Strategies Implemented in E-Commerce, First National Conference on New Attitudes in Management, Accounting and Economics, Roodsar, Islamic Azad University of Roodsar and Amlash Branch.32-45[ In Persian].
Borut,P., Oliveira,T.(2019). Justifying business intelligence systems adoption in SMEs Impact of systems use on firm performance. Industrial Management & Data Systems, 119(1), 210-228.
Brands, K., M. (2015). Business analytics: Transforming the role of management accountants. Management Accounting Quarterly, 16(3) 1–12.
Deniz,A., Kogan,A., Vasarhelyi, M., & Yan,Z.(2019). Impact of business analytics and enterprise systems on managerial accounting. International Journal of Accounting Information Systems 25, 29–44
Farsangi,S.,Naserasadi, A.(2017). Critical Success Factors and Their Impact on E-Commerce Strategy, First National Conference on Computer Engineering and Information Technology, Ahvaz, Islamic Azad University of Sosangerd Branch.10-34[In Persian].
Kao, R., And Zhu, F. (2017), Business Model Innovation And Competitive Imitation: The Case Of Sponsor-Based Business Models, Strategic Management Journal; 34(4), 464-482.
Lee, A., Park, P. (2009): Roadmap forbusiness models definition in manufacturing companies. Forty Sixth CIRP Conference on Manufacturing Systems, 7(1) 383-388
Liptis, D., Philips, J. (2016). Digital Capital: Harnessing the Power of Business Webs. Boston: Harvard Business School Press
Nikbakht,H.,Nasserasadi,A.(2017). Investigating the Challenges of Strategic Management of E-Commerce, Second International Conference on ICT Management, Tehran, Iran. 1-12[In Persian].
Pezhman,N.,Fariba,R., & Bazyar,Z.(2017). E-commerce Strategy, Fifth Conference on Modern Research in Science and Technology, Kerman, Iran.12-34[ In Persian].
Rezaeenezhad,Z.,Abadanian,N., & Adadanian,M.(2017).StrategicManagement Process in E-Businesses, International Conference on Computer Engineering and Information Technology, Tehran, Permanent Secretariat Conference, .45-77[ In Persian].
Rouat, R., Deokar. M. (2014). beyond the exchange: the future of B2B. Harvard Business Review 201(11): 86-96
Rima,J. (2011). Business Model Design: An Activity System Perspective. Long Range Planning 43(2/3): 216-22.
Hayes, J and Finnegan, P. (2005). Assessing Potential of e-Business Models: towards a framework for Decision-maker. European Journal of Operation Research 160(2): 365-379.
Silvi, R., Bartolini, M., Raffoni, A., & Visani, F. (2012) Business performance analytics: Level of adoption and support provided to performance measurement systems. Management Control, 3, 117–142.
_||_Abadanian,N.,Rezaee,Z., & Abadanian, M.(2017). Strategic Classification and Management of Services in E-Commerce, International Conference on Computer Engineering and Information Technology, Tehran, Permanent Secretariat of the Conference, 45-69[In Persian].
Adel, J. (2015). Why Business Models Matter. Harvard Business Review 80(5): 86-92
Baloch,M.,Mahmood,L.(2019). Describing the Influences of Strategies Implemented in E-Commerce, First National Conference on New Attitudes in Management, Accounting and Economics, Roodsar, Islamic Azad University of Roodsar and Amlash Branch.32-45[ In Persian].
Borut,P., Oliveira,T.(2019). Justifying business intelligence systems adoption in SMEs Impact of systems use on firm performance. Industrial Management & Data Systems, 119(1), 210-228.
Brands, K., M. (2015). Business analytics: Transforming the role of management accountants. Management Accounting Quarterly, 16(3) 1–12.
Deniz,A., Kogan,A., Vasarhelyi, M., & Yan,Z.(2019). Impact of business analytics and enterprise systems on managerial accounting. International Journal of Accounting Information Systems 25, 29–44
Farsangi,S.,Naserasadi, A.(2017). Critical Success Factors and Their Impact on E-Commerce Strategy, First National Conference on Computer Engineering and Information Technology, Ahvaz, Islamic Azad University of Sosangerd Branch.10-34[In Persian].
Kao, R., And Zhu, F. (2017), Business Model Innovation And Competitive Imitation: The Case Of Sponsor-Based Business Models, Strategic Management Journal; 34(4), 464-482.
Lee, A., Park, P. (2009): Roadmap forbusiness models definition in manufacturing companies. Forty Sixth CIRP Conference on Manufacturing Systems, 7(1) 383-388
Liptis, D., Philips, J. (2016). Digital Capital: Harnessing the Power of Business Webs. Boston: Harvard Business School Press
Nikbakht,H.,Nasserasadi,A.(2017). Investigating the Challenges of Strategic Management of E-Commerce, Second International Conference on ICT Management, Tehran, Iran. 1-12[In Persian].
Pezhman,N.,Fariba,R., & Bazyar,Z.(2017). E-commerce Strategy, Fifth Conference on Modern Research in Science and Technology, Kerman, Iran.12-34[ In Persian].
Rezaeenezhad,Z.,Abadanian,N., & Adadanian,M.(2017).StrategicManagement Process in E-Businesses, International Conference on Computer Engineering and Information Technology, Tehran, Permanent Secretariat Conference, .45-77[ In Persian].
Rouat, R., Deokar. M. (2014). beyond the exchange: the future of B2B. Harvard Business Review 201(11): 86-96
Rima,J. (2011). Business Model Design: An Activity System Perspective. Long Range Planning 43(2/3): 216-22.
Hayes, J and Finnegan, P. (2005). Assessing Potential of e-Business Models: towards a framework for Decision-maker. European Journal of Operation Research 160(2): 365-379.
Silvi, R., Bartolini, M., Raffoni, A., & Visani, F. (2012) Business performance analytics: Level of adoption and support provided to performance measurement systems. Management Control, 3, 117–142.
