طراحی الگوی ارزیابی مدل کسب و کار با رویکرد نوآوری اجتماعی
الموضوعات :فاطمه خراسان چی 1 , نرگس ایمانی پور 2 , زهرا آراستی 3 , سید مجتبی سجادی 4
1 - دانشجوی دکتری کارآفرینی دانشگاه تهران، تهران، ایران
2 - دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران
3 - دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران
4 - دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران
الکلمات المفتاحية: مدل کسب و کار, ارزیابی, الگو, کسب و کار, نوآوری اجتماعی,
ملخص المقالة :
زمینه: عمر کوتاه مدل‌های کسب و کار، نیاز به ارزیابی مستمر آن‌ها را در شرایط متغیر و پیچیده این روزهای کسب و کار به یک نیاز حیاتی برای کسب و کارها تبدیل ساخته است. با گسترش اقبال کسب و کارها در پاسخ‌گویی به نیازهای اجتماعی در کنار رهگیری اهداف کسب و کار و توسعه موضوع نوآوری اجتماعی، ارزیابی میزان موفقیت مدل‌های کسب و کارها در پاسخ‌گویی هم‌زمان به نیازهای اجتماعی و کسب و کار، موضوعی حائز اهمیت است. هدف: پژوهش حاضر به دنبال طراحی الگویی برای ارزیابی مدل‌های کسب و کار با رویکرد نوآوری اجتماعی است. روش: این پژوهش از لحاظ هدف کاربردی و از نظر نوع تحقیق کیفی است. روش تحقیق مطالعه موردی چندگانه است نمونه آماری شامل ۱۰ کسب و کار نوپای ایرانی با تجربه نوآوری در مدل کسب و کار و نوآوری اجتماعی است. یافته‌ها: الگوی پیشنهادی شامل یک فرایندارزیابی 5 مرحله ای است که با استفاده از 2 ابزار کاربردی و براساس ۴ شاخص برای ارزیابی اقتصادی و ۲ شاخص برای ارزیابی اجتماعی طراحی شده است . نتیجه‌گیری: الگوی پیشنهادی به مدیران کسب و کارهای نوپا کمک می کند، مدل کسب و کار خود را براساس دو بعد اقتصادی و اجتماعی ارزیابی کرده و با موقعیت یابی مدل کسب و کار ، جهات تغییر در مدل کسب و کار را برای توسعه مدل کسب و کار با رویکرد نوآوری اجتماعی ، شناسایی کنند .
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