تدوین استراتژی عملیاتی تولید سه مرحله‌ای بر اساس مدل میلتنبرگ (مورد مطالعه: یک شرکت آب‌معدنی)

الموضوعات :

Abbas Moghbel Baarz ¹ , Mohammad Reza Amini ² , Hamid Reza Khosrowanian ³ , Hamie Yarjanli ⁴

1 - Assistant Professor, Tarbiat Modares University, Tehran, Iran
2 - M.A in Industrial Management, Tarbiat Modares University, Tehran, Iran
3 - M.A in Industrial Management, Tarbiat Modares University, Tehran, Iran
4 - M.A Student in I.T Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran

تاريخ الإرسال : 21 الإثنين , ربيع الثاني, 1439 تاريخ التأكيد : 21 الإثنين , ربيع الثاني, 1439 تاريخ الإصدار : 12 الأربعاء , رجب, 1434

الکلمات المفتاحية: استراتژی تولید, اهرم تولید, سیستم ‌های تولیدی, خروجی تولید, مدل میلتنبرگ, Manufacturing strategy, manufacturing levers, Manufacturing systems, Production output, Miltenburg model,

ملخص المقالة :

بکارگیری هر نوع استراتژی تولیدی، مستلزم شناسایی و پایش وضعیت فعلی سیستم در سطوح داخلی و خارجی، از یک سو و ارائه راهبرد‌هایی در جهت بهبود وضعیت سیستم از سوی دیگر می‌باشد. این مقاله با بهره‌گیری از مدل میلتنبرگ (1995و2008) و با تمرکز بر5 هدف استراتژیک تولیدی (سیستم‌ تولیدی، خروجی‌‌های تولیدی، اهرم‌‌های تولیدی، قابلیت‌‌های تولیدی و آنالیز رقابتی) به معرفی مدل 3 مرحله‌ای استراتژی تولید پرداخته به نحوی که در مرحله اول، ابتدا نوع سیستم تولیدی باتوجه به 4 شاخص حجم وتنوع تولید، نوع چیدمان کارخانه وجریان مواد، مشخص می‌شود. سپس اهرم‌‌های تولیدی شش‌گانه ارزیابی و قابلیت‌های هرکدام تعیین خواهند شد. در مرحله دوم که به ترسیم وضعیت مطلوب شرکت در بازار می‌پردازد، خروجی‌‌های مورد بررسی قرار گرفته و با استفاده از تکنیک فرآیند تحلیل سلسله مراتبی (AHP) اولویت‌بندی شده و ویژگی‌های سیستم تولیدی مطلوب شناسایی می‌گردد. همچنین به منظور بررسی جایگاه شرکت و سایر رقبا در بازار، آنالیز رقابتی انجام خواهد گرفت. در مرحله آخر، باتوجه به نتایج حاصل از مراحل قبل، استراتژی بهبود تدوین می‌گردد به نحوی که اگر سیستم جاری نیازمند تغییرات اساسی باشد، نوع سیستم تولیدی تغییر خواهد یافت؛ درغیر این صورت، فرآیند بهبود باتمرکز بر بهبود اهرم‌‌های تولیدی، عملیاتی می‌گردد. به منظور نمایش قابلیت‌‌های مدل ارائه شده، یک شرکت آب معدنی به عنوان مورد مطالعه انتخاب گردید. نتایج اجرای الگوی پیشنهادی نشان داد سیستم تولیدی شرکت مذکور، سیستم تولیدی مبتنی برتجهیزات بوده و خروجی تولیدی استراتژیک شرکت، عامل هزینه می‌باشد. به منظور تحقق اهداف استراتژیک تولیدی سازمان، پس از انجام آنالیز رقابتی مقرر شد که سیستم کنونی تولید به سیستم تولیدی جریان پیوسته تغییر یابد.

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