شناسایی مشکلات، راهکارها و عوامل موثر بر موفقیت مدیریت فرایند توسعه محصول جدید

الموضوعات :

hooman keshavarzi ¹ , sayed javad iranban ² , moqaddaseh mohammadian ³

1 - PhD student, Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Industrial Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
3 - Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

تاريخ الإرسال : 22 الثلاثاء , ربيع الأول, 1444 تاريخ التأكيد : 01 الإثنين , رجب, 1444 تاريخ الإصدار : 27 الأحد , ربيع الأول, 1444

الکلمات المفتاحية: مشکلات, راهکارها, دلایل موفقیت توسعه محصول, توسعه محصول,

ملخص المقالة :

در دنیای با تغییرات سریع تکنولوژی و رقابتی امروز، شرکت‌ها نیازمند توسعه محصولات جدیدی هستند تا با افزایش مزیت رقابتی، در بازارهای داخلی و جهانی بتوانند رقابت کنند. در این راستا یکی از چالشهایی که شرکت‌ها با آن مواجه هستند، توسعه محصول جدید متناسب با شرایط روز با توجه به محدودیت منابع است. برای کمک به حل مساله فوق با انجام مطالعات کتابخانه‌ای گسترده مراحل و عوامل موثر در مدیریت توسعه محصول مورد شناسایی قرار گرفت. همچنین مشکلات شناسایی، راهکارها و عوامل موثر بر موفقیت فرایند توسعه محصول مورد بررسی قرار گرفت. یافته‌های پژوهش مشکلات و راهکارهای موجود در مسیر فرایند توسعه محصول جدید را در مراحل راهبرد محصول جدید، ایده‌یابی و غربال کردن ایده‌ها، توسعه مفهوم محصول و آزمون آن، آزمون تجاری، و راه‌اندازی و معرفی محصول به بازار بیان نمود. همچنین یافته‌ها نشان داد عوامل موثر در موفقیت توسعه محصول جدید شامل نوآوری محصول جدید، سهم بازار، فروش، و تحقق اهداف عملکردی محصول، اثربخشی و عملکرد مالی، سودآوری و موفقیت محصول نهایی، معیارهای داخلی بنگاه و خارجی، سرعت ارائه به بازار، عملکرد در بازار، و رضایت‌مندی مشتری می‌شود.

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