شناسایی و اولویت بندی عوامل موثر بر تدوین خط مشی کارآفرینانه (مطالعه موردی: بانک سپه)
الموضوعات :Mohsen Daraei ghadikolaei 1 , Ali Mehdizadeh Ashrafi 2 , Toroj Mojibi Mikalaei 3 , Farshad Haj Alian 4
1 - 1. PhD Student in Public Administration, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran
2 - Department of Management,,Faculty of Humanities,,Islamic Azad University,Firoozkooh Branch, Firoozkooh , Iran
3 - Assistant Professor, Department of Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch,
4 - 4. Associate Professor, Department of Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran.
الکلمات المفتاحية: بانک سپه, تحلیل سلسله مراتبی فازی, عوامل خط مشی های کارآفرینی, خط مشی کارآفرینی,
ملخص المقالة :
امروزه کارآفرینی به عنوان موتور رشد و توسعه سازمانها و جوامع شناخته شده است، از اینرو سازمان ها موظفند خط مشی های گوناگونی را در راستای ایجاد، حمایت و توسعه کارآفرینی تدوین نمایند. در این پژوهش به شناسایی و اولویت بندی عوامل موثر تدوین خط مشی های کارآفرینانه در بانک سپه به عنوان قدیمی ترین و یکی از بانک های تجاری ایران پرداخته می شود. این تحقیق در دو مرحله کیفی و کمی انجام خواهد شد. به اینصورت که ابتدا با مطالعه کتابخانه ای انواع مدل های خط مشی با عوامل آن شناسایی خواهند شد. در ادامه از طریق مصاحبه با خبرگان بانکی و دانشگاهی در حوزه تدوین خط مشی گذاری، عوامل اصلی تدوین خط مشی گذاری در بانک سپه شناسایی و نهایی گردید. در ادامه از روش تحلیل سلسله مراتبی فازی (FAHP) به اولویت بندی مولفه ها و زیر مولفه ها در تدوین خط مشی کارآفرینانه پرداخته می شود، به طوریکه نتایج تحقیق حاکی از آن است که برای مولفه ها "فرآیند" و برای زیر مولفه ها "اطلاع رسانی" در اولویت اول قرار می گیرند.
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