تأثیر جهت‌گیری استراتژیک حلقه بسته بر عملکرد با تبیین نقش میانجی مدیریت زنجیره تأمین سبز در شرکت ایران خودرو

الموضوعات :

Arsalan Iraji rad ¹ , Fatemeh Parsamehr ²

1 - Imam Khomeini Higher Education center, Agricultural Research,Education and Extension Organization, Karaj, Iran
2 - Department Industrial Management , Samangan-nonprofit-nongovernment Higher Education Institute, Samangan,Iran

تاريخ الإرسال : 14 الخميس , صفر, 1442 تاريخ التأكيد : 22 السبت , رجب, 1442 تاريخ الإصدار : 23 الأربعاء , رمضان, 1442

الکلمات المفتاحية: ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎری, جهت‌گیری استراتژیک حلقه بسته, مدیریت زنجیره تأمین سبز, عملکرد, شرکت ایران خودرو,

ملخص المقالة :

هدف پژوهش حاضر، واکاوی تأثیر جهت‌گیری استراتژیک حلقه بسته بر عملکرد شرکت با تبیین نقش میانجی مدیریت زنجیره تأمین سبز در شرکت ایران خودرو می‌باشد. این تحقیق از نوع توصیفی‌ـ همبستگی می‌باشد که با استفاده از روش پیمایشی انجام گرفته است. مدیران و کارشناسان شرکت ایران خودرو، جامعه آماری این تحقیق را تشکیل می‌دهند که تعداد آنها 3050 نفر است. با استفاده از جدول کرجسی و مورگان و با توجه به حجم جامعه آماری، تعداد نمونه‌ها 342 نفر برآورد گردیده است که با استفاده از روش نمونه‌گیری تصادفی ساده، نمونه‌‌ها انتخاب شدند. ابزار اصلی این تحقیق پرسشنامه‌ای است که روایی آن با کسب نظرات اساتید و صاحب‌نظران در حوزه‌های مدیریت صنعتی به دست آمد. پایایی پرسشنامه از طریق ضریب آلفای کرونباخ آزمون شد و مورد تأیید قرار گرفت. ﺑﺮای ﺗﺤﻠﯿﻞ دادهﻫﺎ از ﻣﺪل‌ﯾﺎﺑﯽ ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎری ﺑﺎ ﮐﻤﮏ ﻧﺮم‌اﻓﺰار Spss و Lisrel اﺳﺘﻔﺎده ﺷﺪ. نتایج نشان داد متغیر مستقل جهت‌گیری استراتژیک حلقه بسته با ضریب مسیر به ترتیب 60/0، 43/0، 27/0 و 59/0 بر متغیرهای عملکرد زیست‌محیطی، عملکرد اقتصادی مثبت، عملکرد اقتصادی منفی و متغیر اقدامات مدیریت زنجیره تأمین سبز تأثیر مثبت و معناداری دارد. متغیر اقدامات مدیریت زنجیره تأمین سبز نیز با ضریب مسیر به ترتیب 55/0، 41/0 و 37/0 بر متغیرهای عملکرد زیست‌محیطی، عملکرد اقتصادی مثبت و عملکرد اقتصادی منفی تأثیر مثبت و معناداری دارد. نتایج آزمون سوبل نیز حاکی از نقش میانجی اقدامات مدیریت زنجیره تأمین سبز در رابطه بین متغیرهای جهت‌گیری استراتژیک حلقه بسته با متغیرهای عملکرد زیست‌محیطی، عملکرد اقتصادی مثبت، عملکرد اقتصادی منفی است.

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