ارائه ی مدل پارادایمی راهکارهای توسعه ی اقتصاد ورزشی با رویکرد جامعه شناختی و رتبه بندی این راهکارها

الموضوعات :

حمید احمدی ¹ , اسما فکرت ² , علی محمد امیرتاش ³

1 - گروه مدیریت ورزشی، واحد علوم و تحقیقات؛ دانشگاه آزاد اسلامی، تهران، ایران.
2 - گروه مدیریت ورزشی ، دانشگاه پیام نور، کرمان، ایران.
3 - گروه مدیریت ورزشی، واحد علوم و تحقیقات؛ دانشگاه آزاد اسلامی، تهران، ایران.

تاريخ الإرسال : 23 الأربعاء , ذو القعدة, 1443 تاريخ التأكيد : 08 الأحد , صفر, 1444 تاريخ الإصدار : 27 الجمعة , صفر, 1444

الکلمات المفتاحية: "اقتصاد", " ورزش", "اقتصاد ورزشی", "صنعت ورزش",

ملخص المقالة :

هدف از این تحقیق مدل پارادایمی راهکارهای توسعه اقتصاد ورزشی بارویکرد جامعه شناختی و رتبه بندی این راهکارها بود. روش پژوهش آمیخته بود. جامعه ی آماری در بخش کیفی شامل خبرگان اقتصاد، مدیریت ورزشی و مدیریت بازرگانی بود. در بخش کمی شامل فارغ التحصیلان کارشناسی ارشد و دکترای اقتصاد، مدیریت ورزشی و مدیریت بازرگانی. بخش کیفی با استفاده از مصاحبه های عمیق با نمونه گیری گلوله برفی (11مصاحبه) راهکارها شناسایی و پس از اشباع نظری، مصاحبه ها متوقف شد. در بخش کمی یافته های حاصل از مصاحبه ها پس از کدگذاری در قالب پرسشنامه در مقیاس لیکرت، بین 130نفر از افراد طبقه ی مورد نظر توزیع و 104 پرسشنامه جمع آوری شد. روایی و پایایی بخش کیفی به روش های باز کدگذاری و بازبینی اعضا مورد بررسی قرار گرفت. روایی و پایایی پرسشنامه نیز به تایید 12نفر از متخصصان مدیریت ورزشی و اقتصاد رسید. پایایی پرسشنامه از طریق ضریب آلفای کرونباخ مورد بررسی قرار گرفت(α=0/77). برای تحلیل مصاحبه ها از روش گراندد تئوری استفاده و منجر به شناسایی24کدانتخابی، 51کد محوری و 118 کدباز در 5مقوله ی شرایط علی، عوامل زمینه ای، عوامل مداخله گر، راهبردهای موثر و پیامدهای حاصل شناسایی شد و مدل پارادایمی براساس این کد گذاری ها انجام شد. و آمار توصیفی و استنباطی(آزمون فریدمن) استفاده شد و راهکارها رتبه بندی Spss22در بخش کمی برای تحلیل داده ها از نرم افزار شدند. بدین ترتیب نخستین رتبه عامل تحول در درآمدزایی باشگاهها و پایین ترین رتبه عامل توسعه ی تحقیقات و پژوهش ها شناخته شد.

المصادر:

• Abdollahi, S., et al. (2019). "Impact of Sports Event Services Quality Features on Happiness and Loyalty of Athletes in 14th Sports Olympiad for University Students in Iran with Mediation of Satisfaction." Sport Management Studies 11(56): 245-268. (Persian).


• Amirshahi, M. M., Hossein. (2014). "Modeling marketing activities affecting brand value using data foundation theory." Journal of Business management 24: 97-115. (Persian).


• Arab, S. M. R., Abraham; Sufi; Ahmadi, Musa. (2014). A Comparison of the Relationship between Public Sports and Community Economics. . International Conference on Accounting - Economics and Financial Management. (Persian).


• Azadan, M. A., Fariba; Ramezaninejad, Rahim. (2012). "Examining the strategies of attracting sponsors in Iran's professional football." Sport management studies 13: 123-136. (Persian).


• Bahadori, A. (2017). "Qualitative Data Research of the Foundation." A bi-Quarterly Journal of New Strategies fot Teacher Education: 69-88. (Persian).


• Dastom, S. R., Rahim; Sadeghiboroujerdi, Saeid. (2019). " Presenting the quadruple spiral model of the government, university, industry and society for the development of the knowledge based economy in the county`s sports." Iranian Academy of Management Sciences 15: 81-107. (Persian).


• Deldar, I. S., Azita; Bagheri, Ghodrat. (2016). A Study of Obstacles to Privatization of Iranian Professional Football League Clubs. Professional Football League Clubs." Sport Management Studies: 27-49. (Persian).


• Dinitorkamani, P. (2012). "A review of international trade theories." Economic Journal 12: 99-104. (Persian).


• Ebrahimi, M. G., Bahram; Khabiri, Shiva; Mahdavi, Mohammad Sadeq. (2018). "Sociological explanation of sports industry and making money in Iran." Quarterly Journal of Interdiscipliary Studies on Strategic Knowledge 10: 32-70. .(Persian).


• Entezarrehani, R. D., Abbas. (2015). Investigating the impact of sports marketing on the economy. National conference of the scientific association of sports management. (Persian).


• Esco, V. S., Meysam. (2015). Sport is a recreation or a lucrative industry (study of sports economics). National Conference on New Sports Sciences, Professional sports and health Promotion, Ministry of Science, Research and Technology. (Persian).


• Farrokhnia, M. A. M., Seyed Jafar; Mohammadi, Nasrollah. (2019). " The model of fan development in the Iranian Football Premier League." Sport Management Studies 31: 133-183. (Persian).


• Hassanzadeh, N., Sohrabi, Zahra. (2022). "Explanation of factors affecting the development of sports entreprenurship, sociological and ecological approach." Jornal of Strategic Socilogical Studies in Sport 2(2). (Persian).


• Hamzehlou, Y. M., Mohammadreza; Shoushinasab, Parvin. (2015). "The development of sports on the globalization of Iran. ." Strategic Studies On Youth and Sports 28: 1-22. (Persian).

-          Hojajipour, A. B., Mohammadreza; Rezaei, Seyyed Mohammad Hossein. (2012). Identifying obstacles to the privatization of sports clubs in order to enter the stock exchange. . (persian).

• Hooman, H. (2012). A practical guide to qualitative research. Tehran, Samt Publications.


• Ghahramanian, A. R. (2017). "Examining the dimensions of sports, what effect does the sports industry have on the economy?" Tadbir Management Scientific-Educational Monthly, 7: 29-77. .(Persian).


• Ghorbani, M. H. M., Ehsan; Zareeian, Hossein. (2018). "Development of Corruption Management Model in Iran." New Trends in Sport Management 7: 121-138. (Persian).


• Jalaei, S. A. M. B., Hussein; Ismaili, Mohsen; Rasooli, Seyed Mehdi. (2019). "The Role of Human Resources in the Economic Growth of Iranian Sports." 67-112. (Persian).


• Jalali, S. H., Habi; Keshkar, Sara. (2018). "Prioritizing indicators of resistance economy in sports and its impact on sports and the development of sports economy." Resistance Economy Research Journal 4: 83-104.


• Jamshidi, M. J., Alireza. (2016). " Analysis of the challenges of women's employment and income generation in Zardlan nomadic area." Journal of Regional Planning 7: 109-128. (Persian).


• Javadipour, M. R., Somayeh. (2016). "Strategies and programs for the development of public sports." Journal of Youth Studies 40: 75-101. (Persian).


• Kalashi, M. H., Emad; Rajaei, Mohammadhadi. (2016). "The effects of government and household sports expenditures on the gross domestic product in Iran." Sport Management Studies: 17-32. (Persian).


• Kiyan Marz, Y. (2015). Determining the share of economic status of sports industry in the total economy. Sixth International Conference on Physical Education and Sports Sciences, Kish. (Persian).


• Kishani, P. M., Zainab; Khosravizadeh, Esfandiar. (2018). " The effect of institutional environment and strategic entrepreneurship on the performance of sports businesses." Journal of Business Adminstration Researches, 12: 292-312. (Persian).


• Kosha, M. Y., Bahram. (2017). " Analysis of the gap in Iran's sports industry from the perspective of hosting major events " Sport Management Studies 10: 15-36. (Persian).

• Mandalizadeh, Z. H., Habib. (2019). "A Study of Factors Affecting Entrepreneurship in Sports as an Interdisciplinary Field." Interdisciplinary Studies in Humanities 2: 113-136. (Persian).


• Mohammadi, H. M., Morteza; Tirgari Seraji, Mohammad. (2016). " Investigating factors affecting the growth of per capita production in different income groups in the world with emphasis on governance indicators." Journal Of Economic Modeling Research 8: 109-144. (Persian).


• Mohammadi, F. K. S., Masoumeh; Rezaei, Seyed Mohammad Hossein. (2018). "Designing the economic development model of Iran's sports industry with a world-class approach, applied." Research in Sports Management: 69-84. (Persian).


• Movahhed, M. A. R., Seyed Ziaaddin. (2017). The effect of sports facilities equipment on advancing the goals and Programs of the Department of Sports and Youth. the Fourth National Conference on Sports Science and Physical Education of Iran. (Persian).


• Movahedi, A. (2022). " Socilogy of sports." Jornal of Strategic Socilogical Studies in Sport 1: 1-3. (Persian).


• Nargesi, S. B., Roohollah; Effati, Mahnaz. (2017). "Investigating the relationship between tourism, economic growth and financial development in Iran (1991-2015)." Journal FED 12: 41-67. (Persian).


• Iran N. A. o. t. I. R. o. (2021). "(economic institutionalism) Promotes the model of local and national development". (Persian).


• Niyazi, P. R., Fariba. (2022). " Presenting a model of sports entrepreneurship with a social capital approach based on the data theory of the foundation." Jornal of Strategic Socilogical Studies in Sport 2. (Persian). Rabiee, M. (2010). "The role of research and development in the economic development of the country." Scholarly Journal Management Protal: 32-40. (Persian).


• Rostamzadeh, P. S., Hossein; Asari, Abbas; Yarari, Kazem. (2013). "The effect of government investment in sports on economic growth in Iran." Quarterly Journal of Economic Research: 177-210. (Persian).


• Raghati, A. H., Farideh; Aghaei ,Najaf. (2019). " Strategies and Consequences of the Development of Professional Sports in Iran." Strategic Studies on Youth and Sports: 6-26. (Persian).


• Raisi Estabarq, M. A., Reza. (2015). A Study of the Role of Management in the Economic Development of the Country. The First International Conference on Accounting and Management in the Third Millennium. (Persian).


• Sajjadi Jaghargh, S. A. G., Alireza. (2014). " The role of social media in marketing and the impact on organizational structure." Media Studies 10: 127-143. (Persian).


• Saeidi, K. G., Bahram; Khabiri, Kaveh; Aslankhani, Mohammad Ali. (2018). "Sociological analysis of new approaches of Olympic sports in the development of international peace and friendship." Strategic Studies on Youth and  Sports: 217-238. (Persian).

• Sedigh, S., Hemattinejad, Mehali; Shafiei, Shahram; Gholizadeh, Mohammadhassan. (2019). "Providing a framework for the strategic analysis of stakeholders' participation in the development of the country's sports industry." Human Resource Management in Sport Journal: 333-349. (Persian).


• Saniei, S. (2015). Explaining the concept of economic and political corruption in a development-oriented society. International conference on innovation and research in humanities. (Persian).


• Shadivand, A. A., Tahereh; Mehdipour, Abdolrahman. (2018). "Comparison of factors affecting the special value of domestic and foreign brands." Sport Physiology&Management Investigations. (Persian).


• Shariati, M. G., Mahmoud. (2016). "Structural modeling of diplomacy components in the development of international relations of the Islamic Republic of Iran." New Trends in Sport Management 2: 89-104. (Persian).


• Sharifi, H. R., Navid. (2021). " Investigating the key mechanism for the development of the sports industry and its economic and social effects in the society." Journal of Modern Approaches in Islamic Studies: 201-228. (Persian).


• Sufizadeh, L. (2017). Investigating the share of sports in Iran's economic growth and employment and Presenting an optimal model. (Persian).

• Tajeriyan, A. (2015). The role of media in economic development. International Conference on Culture and Economic Development. (Persian).


• , -. Y. J. (2017). " the Prominent role of marketing in economic development and the development of the country's export coefficient." (Persian).


• Araujo, Noelia; Jose, Vila; bread, Antonio Fraiz. (2019). Health and sport Economic and social impact of active tourism. European Journal of Investigation in Health Psychology and Education, 10(1), P 20-81.


• Andreff, W. (2011). "Some comparative economics of the organization of sports: competition and regulation in north American vs. European professional team sports leagues." The European Journal of Comparative Economics 8(1): 3-27.


• Boyle, R. and R. Haynes. (2014). Sport, public relations and social media. Routledge handbook of sport and new media, Routledge: 151-160.


• Drummond, M., et al. (2020). "Youth sport and COVID-19: a potential generation lost." Emerald Open Research 2(27): 27.


• Fernández-Gavira, J., et al. (2016). "Research and analysis in sport economics and management." Revista de psicología del deporte 25(1): 9-10.


• Kudinova, Y. V., et al. (2020). Relationship Between Economy and Sports in Society. Innovative Economic Symposium, Springer.


• Leeds, M. A., et al. (2018). The economics of sports, Routledge.


• Litchfield, C. and J. Osborne. (2020). Using Developments in Sport in Australia to Promote Cultural Competence in Higher Education Courses at CSU. Teaching Aboriginal Cultural Competence, Springer: 111-121.


• López-Carril, S., et al. (2020). "The rise of social media in sport: A bibliometric analysis." International journal of innovation and technology management 17(06): 2050041.


• Pitts, B. G. (2020). Technology and sport marketing. Managing Sport Across Borders, Routledge: 127-146.


• Prasetyo, P. E. and N. R. Kistanti. (2020). "Human capital, institutional economics and entrepreneurship as a driver for quality & sustainable economic growth." Entrepreneurship and Sustainability Issues 7(4): 2575.


• Scelles, N., et al. (2021). "Do the peculiar economics of professional team sports apply to esports? Sequential snowballing literature reviews and implications." Economies 9(1): 31.


• Spaaij, R. and H. Westerbeek. (2013). Sport business and social capital: a contradiction in terms? Global Sport Business, Routledge: 74-91.


• Wikner, J. and J. Bäckstrand. (2018). "Triadic perspective on customization and supplier interaction in customer-driven manufacturing." Production & Manufacturing Research 6(1): 3-25.