Toward Brand Image as Airline Hospitality Antecedent: Employing Partial Least Square Technique
الموضوعات :Mohammad Ali Shadi 1 , Ehsaneh Nejad Mohammad 2
1 - Islamic Azad University, Science & Research Branch, Tehran, Iran
2 - Faculty of Management, Tehran University, Tehran, Iran
الکلمات المفتاحية:
ملخص المقالة :