Designing the Green Tourism Supply Chain Management Model in the Sport Industry
الموضوعات :
Ali Eslaminejad
1
,
Seyed Mostafa Taybi Sani
2
,
Bagher Morsal
3
1 - Ph.D. Student in Sports Management, Faculty of Humanities, Physical Education Group, Islamic Azad University, Shahrood Branch, Shahrood, Iran.
2 - Department of Physical Education, Faculty of Science, Islamic Azad University, Shahrood Branch, Shahrood, Iran.
3 - Department of Physical Education, Faculty of Science, Islamic Azad University, Shahrood Branch, Shahrood, Iran.
الکلمات المفتاحية:
ملخص المقالة :
The objective of this research is to develop the green tourism supply chain management model for the sports industry. The research method is descriptive - correlational. 140 managers and sports experts in the country responded to a questionnaire extracted from the qualitative section (systematic exploratory) including 15 variables and 59 items on a 5- point Likert scale. SPSS, Smart PLS software was used for modeling. The results showed that the effect of three environmental, tourism, and sports ecosystems on ecological management in the sports industry is important (with coefficients of 0.54, 0.88, and 0.63, respectively). The effect of green shopping on green consumption and green recycling was significant with coefficients of 0.67 and 0.43. Green consumption and green recovery variables had significant effects on the consequences of the green tourism supply chain with coefficients of 0.88 and 0.62. In general, based on research findings, green tourism supply chain management in sport manufacturing firms is systematic and result from the impact of factors associated with the ecosystem, industry, and customer point of view.
