Investigating the Relationship between the Perception of Safety and Security in Urban Sports Tourism and Its Effect on the Intention to Return to the Destination
الموضوعات :
Majid Amini
1
,
Bagher Morsal
2
,
Ali Fahiminejad
3
,
Seyed Mostafa Tayebi Sani
4
1 - 1. Ph.D. Student in Sport Management, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran
2 - Department of Physical Education, Faculty of Science, Islamic Azad
3 - Department of Physical Education, Faculty of Science, Islamic Azad University, Shahrood Branch, Shahrood, Iran
4 - Department of Physical Education, Faculty of Science, Islamic Azad University, Shahrood Branch, Shahrood, Iran
الکلمات المفتاحية: Mashhad city, Safety, Tourist destination, Willingness to return.,
ملخص المقالة :
The purpose of this research is to understand the safety and security in urban tourism and its effect on the intention to return to the destination, which was done case by case in the city of Mashhad. This research is applied and the method is descriptive-correlation. The statistical population of this research includes all tourists of recreational and sports places in Mashhad. The statistical sample based on Cochran's formula (with an error of 0.05) was considered equal to 384 people. The results showed that the highest average related to the component "If I travel to this region in the future, I will visit this tourist destination" with 4.10 and the lowest average related to the component "This destination will be my first choice in the future" with 88. It is 3. The results of the box test showed that the effect of gender among the respondents on the subscales of the perception of sports tourists in terms of safety and security of the destination is not significant. The results of multivariate analysis of variance (MANVA) in the group of sports tourists showed that age has a significant effect on some variables, and as a result, the research hypothesis is accepted. Also, the factor of the number of visits could not affect all the variables at the same time. The results of the multivariate analysis of variance (MANOVA) in the group of sports tourists showed that the number of visits has no significant effect on their perception of the safety and security of the tourist destination.
